More Than Just a Meal—It’s a Taste of Home
Discover the journey of PHO24®—where time-honored tradition meets modern innovation to bring you the perfect bowl of authentic Vietnamese pho.
Our Story
From Vietnam to the World
Since opening our first store in 2003, PHO24® has grown into a leading Vietnamese pho restaurant chain, serving authentic, high-quality pho with a modern touch.
Pho has been an integral part of Vietnamese culture for over a century—an everyday dish enjoyed by generations.
PHO24® was founded with the vision of bringing this national treasure to more people, offering a consistent, premium pho experience in a clean, comfortable, and welcoming environment.
From our humble beginnings in Ho Chi Minh City, we have expanded across Vietnam and beyond, continuously refining our process to ensure every bowl of PHO24® pho stays true to its authentic flavors, rich broth, and quality ingredients.
Today, we remain dedicated to delivering the best pho experience possible, blending traditional methods with modern innovation.
Our Mission & Values
Authenticity, Quality & Innovation in Every Bowl
At PHO24®, we are committed to crafting the best Vietnamese pho—carefully balancing tradition with modern dining convenience.
Authenticity
Honoring traditional pho recipes with real ingredients and time-honored techniques.
Quality & Consistency
Good things take time. Our 100% real beef shin bones and brisket are simmered for eight hours, extracting deep flavors and natural nutrients—creating a broth that’s both indulgent and nourishing.
Community
A place where families, friends, and food lovers connect over a shared love for pho.
Innovation & Accessibility
Bringing Vietnamese culinary heritage to the world, while ensuring affordability and convenience.
Health & Well-being
A balanced, nutritious meal that nourishes the body and warms the soul.
What Makes PHO24® Unique
Why PHO24®? The Perfect Balance of Tradition & Modernity
From our slow-cooked broth to our handcrafted ingredients, PHO24® elevates the pho experience while staying true to its roots.
Our signature blend of 24 herbs and spices creates a complex, layered broth that’s both rich and balanced—a taste you won’t find anywhere else.
24 Secret Ingredients for Unmatched Flavor
Good things take time. Our 100% real beef shin bones and brisket are simmered for eight hours, extracting deep flavors and natural nutrients—creating a broth that’s both indulgent and nourishing.
8-Hour Slow-Simmered Broth
No shortcuts. Our rice noodles are made fresh daily, with zero preservatives, ensuring a silky texture that perfectly complements the broth.
Handmade Freshness, Every Day
We believe fast food should never mean sacrificing quality. While our broth takes hours to perfect, we serve it quickly, at its peak flavor—so you can enjoy your pho fresh, hot, and full of goodness.
“Cooked Slow, Served Fast”
24 Secret Ingredients for Unmatched Flavor
Our signature blend of 24 herbs and spices creates a complex, layered broth that’s both rich and balanced—a taste you won’t find anywhere else.
8-Hour Slow-Simmered Broth
Good things take time. Our 100% real beef shin bones and brisket are simmered for eight hours, extracting deep flavors and natural nutrients—creating a broth that’s both indulgent and nourishing.
Handmade Freshness, Every Day
No shortcuts. Our rice noodles are made fresh daily, with zero preservatives, ensuring a silky texture that perfectly complements the broth.
“Cooked Slow, Served Fast”
We believe fast food should never mean sacrificing quality. While our broth takes hours to perfect, we serve it quickly, at its peak flavor—so you can enjoy your pho fresh, hot, and full of goodness.
The Origins of Pho: Vietnam’s Culinary Treasure
A Dish Steeped in History & Culture
From the bustling streets of Hanoi to tables around the world, pho has become more than food—it’s a symbol of Vietnam’s soul.
Pho’s journey began in northern Vietnam in the late 1800s, where it was heavily influenced by both French and Chinese culinary traditions. Some believe its name derives from pot-au-feu (a French beef stew), a nod to its slow-cooked broth and hearty ingredients.
As Vietnamese families migrated south, they carried cherished pho recipes with them. Over time, regional differences emerged:
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Northern-style pho: Simple, pure, and focused on the broth’s natural clarity.
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Southern-style pho: More vibrant, with fresh herbs, sauces, and bold flavors.
Pho became a daily staple for Vietnamese people, a dish passed from mother to child, symbolizing comfort, connection, and identity.
