Why Franchise with PHO24®?
A Proven Brand That’s Built to Scale
Trusted Name
PHO24® is a beloved brand with a loyal customer base built over many successful years.
Signature Broth
Our broth simmers for 8 hours with 24 secret ingredients, creating unique, rich flavors.
Efficient Systems
Comprehensive SOPs, reliable supply chains, and seamless onboarding simplify operations and ensure consistent quality.
Modern Formats
Flexible store designs fit urban centers, malls, and airports, adapting to diverse business needs.
Since 2003, PHO24® has grown into one of Vietnam’s most recognized restaurant brands—thanks to our commitment to quality, consistency, and modern dining experiences.
Who We’re Looking For
Our Ideal Franchise Partners
Let's get started
Bring PHO24® to Your City or Country
We’re expanding across Vietnam and internationally—and we’d love to talk to you.
Fill out the inquiry form below, and our franchise development team will reach out to begin the conversation.
We’re seeking passionate individuals with entrepreneurial spirit and operational skills to grow with PHO24®’s trusted brand.
We invite franchisees who:
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Are passionate about food, service, and Vietnamese culture
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Want to operate a high-quality, well-supported restaurant brand
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Have hospitality or business experience (F&B preferred but not required)
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Can commit financially and operationally to the growth journey
Whether you’re launching your first F&B business or adding to an existing portfolio, PHO24® offers a meaningful, scalable opportunity.
