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Why Franchise with PHO24®?

A Proven Brand That’s Built to Scale

Trusted Name

PHO24® is a beloved brand with a loyal customer base built over many successful years.

Signature Broth

Our broth simmers for 8 hours with 24 secret ingredients, creating unique, rich flavors.

Efficient Systems

Comprehensive SOPs, reliable supply chains, and seamless onboarding simplify operations and ensure consistent quality.

Modern Formats

Flexible store designs fit urban centers, malls, and airports, adapting to diverse business needs.

Since 2003, PHO24® has grown into one of Vietnam’s most recognized restaurant brands—thanks to our commitment to quality, consistency, and modern dining experiences.

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Franchise with PHO24®

Bring Vietnam’s most beloved broth to the world with a trusted, turnkey pho franchise model built on tradition, flavor, and operational excellence.
Who We’re Looking For

Our Ideal Franchise Partners

Let's get started

Bring PHO24® to Your City or Country

We’re expanding across Vietnam and internationally—and we’d love to talk to you.

Fill out the inquiry form below, and our franchise development team will reach out to begin the conversation.

We’re seeking passionate individuals with entrepreneurial spirit and operational skills to grow with PHO24®’s trusted brand.

We invite franchisees who:

  • Are passionate about food, service, and Vietnamese culture

  • Want to operate a high-quality, well-supported restaurant brand

  • Have hospitality or business experience (F&B preferred but not required)

  • Can commit financially and operationally to the growth journey

Whether you’re launching your first F&B business or adding to an existing portfolio, PHO24® offers a meaningful, scalable opportunity.

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