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The Art & Culture of Pho
Dive into the world of pho with PHO24®. Explore its rich history, authentic recipes, nutritional benefits, and cultural significance—one bowl at a time.
Our Latest Articles
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Healthy Pho, Happy You – Why Balance Starts with a Bowl
At PHO24®, we believe that a good bowl of pho is more than a meal — it is a moment of balance, nourishment, and comfort. In the middle of Vietnam’s fast-paced rhythm, where mornings begin early and evenings often stretch long, our bodies crave something simple and soothing. That’s where healthy pho comes in: a warm bowl that brings harmony to both the body and mind. Pho has always been loved for its flavor, but its true power lies in how it makes you feel. Light yet satisfyi
Discover the New PHO24 Menu - Black November Double Tender - Only in November!
At PHO24®, we have always believed that great pho should honor tradition while welcoming creativity. For more than 20 years, our signature 24-ingredient broth, slow-simmered for eight hours, has remained at the heart of who we are. But as Vietnam’s dining culture evolves, so do the tastes and lifestyles of our guests. That’s why we’re excited to introduce BLACK NOVEMBER – DOUBLE Tender – a refreshed dish that stays true to authentic Vietnamese flavors while offering modern tw
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Healthy Pho, Happy You – Why Balance Starts with a Bowl
At PHO24®, we believe that a good bowl of pho is more than a meal — it is a moment of balance, nourishment, and comfort. In the middle of Vietnam’s fast-paced rhythm, where mornings begin early and evenings often stretch long, our bodies crave something simple and soothing. That’s where healthy pho comes in: a warm bowl that brings harmony to both the body and mind. Pho has always been loved for its flavor, but its true power lies in how it makes you feel. Light yet satisfyi
Discover the New PHO24 Menu - Black November Double Tender - Only in November!
At PHO24®, we have always believed that great pho should honor tradition while welcoming creativity. For more than 20 years, our signature 24-ingredient broth, slow-simmered for eight hours, has remained at the heart of who we are. But as Vietnam’s dining culture evolves, so do the tastes and lifestyles of our guests. That’s why we’re excited to introduce BLACK NOVEMBER – DOUBLE Tender – a refreshed dish that stays true to authentic Vietnamese flavors while offering modern tw
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
The Art of Pho
Pho Authority & Education
Unlock the secrets behind Vietnam’s most iconic dish. From its rich history to the carefully selected ingredients that make each bowl special, PHO24® brings you expert insights on everything pho.
Cultural Connection
The Heart & Soul of Pho
Pho is more than a dish—it’s a piece of Vietnam’s soul. Explore the deep cultural ties between pho, family traditions, and the spirit of Vietnamese hospitality.
Pho in Vietnam: A Taste of Home & The Bond of Families
In the heart of Vietnam, amidst bustling streets and serene countrysides, lies a beautiful tradition where families bond over a steaming...
The Art of Sharing – Pho as Vietnam’s Connection Culture
In Vietnam, food is more than nourishment — it’s connection. It’s how families show love, how friends celebrate, and how strangers become neighbors. Among all Vietnamese dishes, none embodies this spirit more perfectly than pho . At PHO24®, we often say that every bowl of pho tells a story — not just of flavor, but of togetherness. Pho is where warmth meets hospitality, where laughter rises with steam, and where culture comes alive one spoonful at a time. Pho: A Symbol of Vie
Healthy Pho for Busy Lives – How PHO24 Keeps It Balanced
Life moves fast. Workdays are long, families are busy, and finding meals that are both healthy and satisfying can be a challenge. Yet in the middle of the rush, one dish continues to bring calm, comfort, and nourishment: pho . At PHO24®, we believe that great food should fit naturally into modern life — not compete with it. That’s why our bowls are designed to nourish body and mind, providing the balanced nutrition you need without ever compromising on flavor. Whether it’s a
Experience The Joy of Pho with PHO24®
At PHO24®, we believe pho should make you smile. Every bowl is more than a meal — it’s a moment of connection, comfort, and joy. To us, pho is a celebration of everything pho represents: the taste, the culture, and the happiness that comes when people gather around this iconic Vietnamese dish. Pho: Vietnam’s Happiest Tradition Pho is the heart of Vietnamese cuisine. It’s the dish that brings families together in the morning, friends together at lunch, and travelers closer to
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Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Healthy Pho, Happy You – Why Balance Starts with a Bowl
At PHO24®, we believe that a good bowl of pho is more than a meal — it is a moment of balance, nourishment, and comfort. In the middle of Vietnam’s fast-paced rhythm, where mornings begin early and evenings often stretch long, our bodies crave something simple and soothing. That’s where healthy pho comes in: a warm bowl that brings harmony to both the body and mind. Pho has always been loved for its flavor, but its true power lies in how it makes you feel. Light yet satisfyi
Discover the New PHO24 Menu - Black November Double Tender - Only in November!
At PHO24®, we have always believed that great pho should honor tradition while welcoming creativity. For more than 20 years, our signature 24-ingredient broth, slow-simmered for eight hours, has remained at the heart of who we are. But as Vietnam’s dining culture evolves, so do the tastes and lifestyles of our guests. That’s why we’re excited to introduce BLACK NOVEMBER – DOUBLE Tender – a refreshed dish that stays true to authentic Vietnamese flavors while offering modern tw
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Healthy Pho, Happy You – Why Balance Starts with a Bowl
At PHO24®, we believe that a good bowl of pho is more than a meal — it is a moment of balance, nourishment, and comfort. In the middle of Vietnam’s fast-paced rhythm, where mornings begin early and evenings often stretch long, our bodies crave something simple and soothing. That’s where healthy pho comes in: a warm bowl that brings harmony to both the body and mind. Pho has always been loved for its flavor, but its true power lies in how it makes you feel. Light yet satisfyi
Discover the New PHO24 Menu - Black November Double Tender - Only in November!
At PHO24®, we have always believed that great pho should honor tradition while welcoming creativity. For more than 20 years, our signature 24-ingredient broth, slow-simmered for eight hours, has remained at the heart of who we are. But as Vietnam’s dining culture evolves, so do the tastes and lifestyles of our guests. That’s why we’re excited to introduce BLACK NOVEMBER – DOUBLE Tender – a refreshed dish that stays true to authentic Vietnamese flavors while offering modern tw
Global Expansion & Legacy
Sharing Vietnam’s Pho with the World
Taking pho beyond Vietnam’s borders. Follow PHO24®’s journey as we introduce the world to the flavors, stories, and traditions of Vietnam’s national dish—one country at a time.
PHO24 Tour Guide Partnership Program - Great Offers for Tourists and Tour Guides
Vietnam is one of the world’s most vibrant travel destinations. Every day, thousands of visitors explore its history, landscapes, and delicious cuisine. Among all Vietnamese dishes, one stands above the rest as the symbol of warmth, tradition, and hospitality: pho . For more than 20 years, PHO24 has proudly served millions of bowls of authentic pho with trusted quality, consistent flavor, and top-tier hygiene standards. Today, we continue our mission by introducing a dedicat
Event Recap: PHO24 at VietRF 2025 – Bringing Authentic Vietnamese Flavor to the World
When it comes to representing Vietnamese cuisine on the global stage, few names carry as much pride and authenticity as PHO24®. For over two decades, we’ve been sharing the soul of Vietnam’s national dish — pho — with the world. And in 2025, PHO24® took another proud step forward by joining VietRF 2025, Vietnam’s leading retail and franchise exhibition, held in Ho Chi Minh City. Our participation wasn’t just about showcasing food. It was about showcasing Vietnamese identity,
PHO24® AT VIETRF 2025 – SPREADING VIETNAMESE FLAVORS TO THE WORLD
PHO24® – the leading Vietnamese pho brand – will officially participate in VietRF 2025, the largest international franchising and retail exhibition in Vietnam, taking place from October 30 to November 1, 2025 at SECC, 799 Nguyen Van Linh, District 7, Ho Chi Minh City. About the Event Join us at VietRF 2025 and discover how PHO24 is expanding across Vietnam and the world! Visit our booth to explore exciting franchise opportunities, meet our passionate team who will guide you e
Occasion-Based Promotions
Pho for Every Moment
Morning, noon, or night—there’s always a good time for pho. Whether it’s a quick lunch, a hearty dinner, or a comforting midnight snack, PHO24® is here to serve the perfect bowl for every occasion.
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Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Healthy Pho, Happy You – Why Balance Starts with a Bowl
At PHO24®, we believe that a good bowl of pho is more than a meal — it is a moment of balance, nourishment, and comfort. In the middle of Vietnam’s fast-paced rhythm, where mornings begin early and evenings often stretch long, our bodies crave something simple and soothing. That’s where healthy pho comes in: a warm bowl that brings harmony to both the body and mind. Pho has always been loved for its flavor, but its true power lies in how it makes you feel. Light yet satisfyi
Discover the New PHO24 Menu - Black November Double Tender - Only in November!
At PHO24®, we have always believed that great pho should honor tradition while welcoming creativity. For more than 20 years, our signature 24-ingredient broth, slow-simmered for eight hours, has remained at the heart of who we are. But as Vietnam’s dining culture evolves, so do the tastes and lifestyles of our guests. That’s why we’re excited to introduce BLACK NOVEMBER – DOUBLE Tender – a refreshed dish that stays true to authentic Vietnamese flavors while offering modern tw
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Healthy Pho, Happy You – Why Balance Starts with a Bowl
At PHO24®, we believe that a good bowl of pho is more than a meal — it is a moment of balance, nourishment, and comfort. In the middle of Vietnam’s fast-paced rhythm, where mornings begin early and evenings often stretch long, our bodies crave something simple and soothing. That’s where healthy pho comes in: a warm bowl that brings harmony to both the body and mind. Pho has always been loved for its flavor, but its true power lies in how it makes you feel. Light yet satisfyi
Discover the New PHO24 Menu - Black November Double Tender - Only in November!
At PHO24®, we have always believed that great pho should honor tradition while welcoming creativity. For more than 20 years, our signature 24-ingredient broth, slow-simmered for eight hours, has remained at the heart of who we are. But as Vietnam’s dining culture evolves, so do the tastes and lifestyles of our guests. That’s why we’re excited to introduce BLACK NOVEMBER – DOUBLE Tender – a refreshed dish that stays true to authentic Vietnamese flavors while offering modern tw
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