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The Art & Culture of Pho
Dive into the world of pho with PHO24®. Explore its rich history, authentic recipes, nutritional benefits, and cultural significance—one bowl at a time.
Our Latest Articles
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Pho & Family – Celebrating Togetherness This Christmas
Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or
Discover The History of Bo Kho with PHO24 – Vietnam’s Bold and Beloved Beef Stew
Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Pho & Family – Celebrating Togetherness This Christmas
Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or
Discover The History of Bo Kho with PHO24 – Vietnam’s Bold and Beloved Beef Stew
Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
The Art of Pho
Pho Authority & Education
Unlock the secrets behind Vietnam’s most iconic dish. From its rich history to the carefully selected ingredients that make each bowl special, PHO24® brings you expert insights on everything pho.
Cultural Connection
The Heart & Soul of Pho
Pho is more than a dish—it’s a piece of Vietnam’s soul. Explore the deep cultural ties between pho, family traditions, and the spirit of Vietnamese hospitality.
Pho in Vietnam: A Taste of Home & The Bond of Families
In the heart of Vietnam, amidst bustling streets and serene countrysides, lies a beautiful tradition where families bond over a steaming...
Pho & Family – Celebrating Togetherness This Christmas
Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or
Discover The History of Bo Kho with PHO24 – Vietnam’s Bold and Beloved Beef Stew
Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind
From Kitchen to Community – How PHO24 Spreads Happiness
At PHO24®, we have always believed that food is more than something you eat. It is something you share. It is connection, comfort, and culture — served one bowl at a time. For over two decades, our mission has gone far beyond the kitchen. We want every guest who walks through our doors to feel warmth, joy, and a sense of belonging. That is what defines the PHO24 community . From our very first restaurant to our locations across Ho Chi Minh City and Da Nang, PHO24® has grown n
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Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Pho & Family – Celebrating Togetherness This Christmas
Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or
Discover The History of Bo Kho with PHO24 – Vietnam’s Bold and Beloved Beef Stew
Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Pho & Family – Celebrating Togetherness This Christmas
Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or
Discover The History of Bo Kho with PHO24 – Vietnam’s Bold and Beloved Beef Stew
Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind
Global Expansion & Legacy
Sharing Vietnam’s Pho with the World
Taking pho beyond Vietnam’s borders. Follow PHO24®’s journey as we introduce the world to the flavors, stories, and traditions of Vietnam’s national dish—one country at a time.
Inside PHO24 – How We Keep Every Bowl Consistent Nationwide
When guests walk into any PHO24® restaurant, they expect something very specific: a hot bowl of pho that tastes exactly the way they remember. The same rich aroma. The same clear, balanced broth. The same comforting first sip. Delivering that experience every day, in every location, is not accidental. It is the result of discipline, systems, and a deep respect for Vietnamese culinary tradition. At PHO24®, consistency is our promise — and it is the foundation of the trust we
PHO24 Tour Guide Partnership Program - Great Offers for Tourists and Tour Guides
Vietnam is one of the world’s most vibrant travel destinations. Every day, thousands of visitors explore its history, landscapes, and delicious cuisine. Among all Vietnamese dishes, one stands above the rest as the symbol of warmth, tradition, and hospitality: pho . For more than 20 years, PHO24 has proudly served millions of bowls of authentic pho with trusted quality, consistent flavor, and top-tier hygiene standards. Today, we continue our mission by introducing a dedicat
Event Recap: PHO24 at VietRF 2025 – Bringing Authentic Vietnamese Flavor to the World
When it comes to representing Vietnamese cuisine on the global stage, few names carry as much pride and authenticity as PHO24®. For over two decades, we’ve been sharing the soul of Vietnam’s national dish — pho — with the world. And in 2025, PHO24® took another proud step forward by joining VietRF 2025, Vietnam’s leading retail and franchise exhibition, held in Ho Chi Minh City. Our participation wasn’t just about showcasing food. It was about showcasing Vietnamese identity,
Occasion-Based Promotions
Pho for Every Moment
Morning, noon, or night—there’s always a good time for pho. Whether it’s a quick lunch, a hearty dinner, or a comforting midnight snack, PHO24® is here to serve the perfect bowl for every occasion.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Pho & Family – Celebrating Togetherness This Christmas
Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or
Discover The History of Bo Kho with PHO24 – Vietnam’s Bold and Beloved Beef Stew
Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind
Health Benefits of Pho - Why Pho is Healthy & Nutritious
Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.
Pho & Family – Celebrating Togetherness This Christmas
Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or
Discover The History of Bo Kho with PHO24 – Vietnam’s Bold and Beloved Beef Stew
Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind
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