Franchise with PHO24 - A Strategic F&B Investment in Vietnam

The Vietnamese F&B franchise market is entering a more stable and selective growth phase. In a highly competitive environment, choosing a brand with standardized operations and a loyal customer base is critical for long-term success.

To franchise with PHO24 is to invest in a professionally managed, scalable pho business model backed by one of Vietnam’s most recognized and trusted pho brands.

PHO24 offers a standardized pho restaurant model, reasonable investment costs, a strong brand reputation, and a well-structured operational system—making it ideal for investors seeking sustainable F&B growth.

Franchise with PHO24 offers investors a standardized Vietnamese pho model, strong brand recognition, proven operations, and long-term growth potential. Backed by over 20 years of heritage and a loyal customer base, PHO24 reduces operational risk while positioning franchise partners for sustainable success in Vietnam’s evolving F&B market.

F&B Market 2025: Growth Favors Strong Brands

According to Vietnam F&B business reports in Q3 2025, 46.1% of businesses in Ho Chi Minh City recorded revenue growth of 5–25%, and over 60% reported increased delivery orders.

This signals:

• Continued demand for dining outside the home

• Strong performance from brands with standardized operations

• High scalability potential for structured pho business models

In this context, investing in a branded pho franchise rather than launching an independent restaurant significantly reduces operational and market-entry risk.

Why Franchise with PHO24?

1. A National Pho Brand with Over 20 Years of Heritage

PHO24 is a Vietnamese pho chain built on a signature 24-ingredient recipe and an 8-hour slow-simmered broth. Its journey from culinary heritage to national brand leadership is detailed in:👉 From Heritage to National Pho Brand – PHO24’s Winning Strategy

When you franchise with PHO24, you benefit from:

• Immediate brand recognition

• Lower initial marketing costs

• Faster customer acquisition from day one

• Improved payback speed due to built-in demand

Brand equity is not theoretical. It translates directly into foot traffic, consumer trust, and operational stability.

2. A Standardized and Scalable Pho Business Model

Unlike opening a standalone pho shop, to franchise with PHO24 means gaining access to:

• Standardized operating procedures

• Controlled recipes and ingredient sourcing

• Comprehensive staff training

• Nationwide marketing support

In Vietnam’s F&B landscape, ingredient costs account for approximately 46–50% of revenue structure. A centralized, quality-controlled supply chain significantly improves cost efficiency and margin protection.

This standardized approach enhances:

• Quality consistency

• Operational transparency

• Replication capability across multiple locations

• Reduced dependency on individual chef skill

For investors seeking scalability, structure is essential.

3. Reasonable F&B Franchise Costs with Sustainable Returns

Compared to many F&B franchise models, PHO24’s franchise investment is structured around:

• Flexible store size formats

• Operationally optimized design

• Long-term marketing strategy support

When you franchise with PHO24, you are not simply purchasing a brand license. You are joining an ecosystem built on:

• A loyal customer base

• Proven operating systems

• Strong brand positioning as Vietnam’s leading pho chain

Full partnership details are available here:👉 Business Opportunity as a PHO24 Franchise Partner

Independent Pho Shop vs. Franchise with PHO24

Criteria	Independent Pho Shop	Franchise with PHO24
Brand Recognition	Built from scratch	Established national brand
Recipe & Quality	Depends on chef skill	Fully standardized system
Marketing	Self-funded & self-managed	Centralized brand support
Operational Risk	High	Significantly reduced
Scalability	Limited	High replication potential

The difference is not just operational. It is strategic.

Long-Term Vision: Local Strength, Global Expansion

PHO24 is not only expanding domestically but also strengthening its international presence, as demonstrated at major franchise events such as:👉 PHO24 at VietRF 2025 – Bringing Vietnamese Pho to the World

For investors, this signals:

• Strong brand ambition

• International growth positioning

• Long-term brand value appreciation

• Potential overseas franchising pathways

To franchise with PHO24 is to align with a brand building both national pride and global reach.

Franchise with PHO24 - A Structured F&B Investment Opportunity

Franchise with PHO24 represents a disciplined, professionally structured F&B investment opportunity. It is suited for partners who seek:

• Risk optimization

• Standardized operational systems

• Brand-backed growth

• Long-term sustainability

PHO24 welcomes qualified partners across Vietnam and internationally who share a commitment to delivering authentic Vietnamese pho at scale.

Frequently Asked Questions

1. How much does it cost to franchise with PHO24?

The total investment depends on location and store format. PHO24’s team provides tailored consultation based on your proposed business model and market.

2. Do I need prior F&B experience to franchise with PHO24?

No. PHO24 provides comprehensive training and operational support, making it accessible for both experienced operators and new investors.

3. What is the expected payback period?

The payback timeline varies depending on location, store size, and performance. However, strong brand recognition and standardized systems typically shorten ramp-up time compared to independent operations.

4. Does PHO24 provide marketing support?

Yes. Centralized marketing campaigns, brand communications, and promotional strategies are managed at system level to support franchise partners nationwide.

If you are evaluating opportunities in Vietnam’s F&B sector, to franchise with PHO24 is to partner with a brand built on heritage, structure, and scalable growth.