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Discover why pho is a nutritious, healthy comfort food. Explore the health benefits of PHO24’s fresh handmade noodles, collagen-rich 8-hour broth, and clean ingredients for all ages.

In a world teeming with dining options, the humble pho restaurant shines brightly as a beacon of culinary delight and business potential. Join us as we unravel why more franchise owners are investing in pho chain ventures, the cherished attributes of this time-honored dish, and its cultural richness. The Allure of Pho: Tradition Meets Modern Business Pho, Vietnam's comfort food, is much more than just a meal—it's a soul-warming bowl full of love, crafted with aromatic broth,

Pho is more than just a delicious meal—it’s a nutrient-packed superfood that offers a range of health benefits.

When it comes to Vietnam's soul-warming bowl of comfort, choosing the right protein can elevate your pho experience to a new level of savory goodness. Our guide will walk you through the best pho protein choices, so you'll always know whether to reach for beef, chicken, tofu, or seafood the next time you're ready to dive into a steaming bowl. An Aromatic Beef Experience For many, beef is the quintessential choice when it comes to pho. The aromatic broth paired with tender sli

More than just a dish, pho for breakfast is a tradition—one that delivers comfort, energy, and essential nutrients to fuel your day.

Christmas in Vietnam is a beautiful blend of tradition and modern celebration. Streets glow with festive lights, families gather after busy days, and conversations stretch late into the evening. While Christmas may not be a traditional Vietnamese holiday, the spirit of togetherness it brings feels deeply familiar. And at the center of many of these shared moments is something timeless and comforting — pho . At PHO24®, we believe that Christmas is not defined by decorations or

Bò kho is one of Vietnam’s most comforting dishes — rich, fragrant, full of spice, and deeply satisfying. For many families, a warm bowl of bò kho with crunchy baguette evokes memories of home kitchens, early morning markets, and weekend gatherings. But how did this bold, aromatic stew become such an essential part of Vietnamese cuisine? As PHO24 introduces its newest menu item, bò kho , we invite you to take a journey through the origins, evolution, and cultural story behind

When guests walk into any PHO24® restaurant, they expect something very specific: a hot bowl of pho that tastes exactly the way they remember. The same rich aroma. The same clear, balanced broth. The same comforting first sip. Delivering that experience every day, in every location, is not accidental. It is the result of discipline, systems, and a deep respect for Vietnamese culinary tradition. At PHO24®, consistency is our promise  — and it is the foundation of the trust we

Vietnamese cuisine is full of dishes that comfort, energize, and surprise. Among them, bò kho  — Vietnam’s beloved slow-braised beef stew — stands out as one of the most aromatic, hearty, and flavorful creations in our culinary heritage. This December, PHO24® proudly introduced bò kho  to our menu, bringing you a dish that is slow-cooked with care, rich in tradition, and perfect for the cooler months. And while bò kho is a favorite for many Vietnamese families, there are stil

The holiday season is a time for gathering, reflection, and comfort. As the year winds down and the air turns cooler, we naturally seek meals that warm both body and soul. In Vietnam, there is one dish that has always filled that role perfectly — pho . At PHO24®, we believe the holidays don’t have to be extravagant to be meaningful. Sometimes, all it takes is a hot bowl of pho, shared with the people you love, to create moments that feel truly festive. This season, holiday ph

Vietnamese cuisine is filled with dishes that warm the heart, nourish the body, and bring comfort with every bite. This December, PHO24® is proud to introduce a new addition to our menu — one that embodies the richness of Vietnamese home cooking and complements our signature pho perfectly: Bò Kho PHO24® , a slow-braised beef stew crafted with care, tradition, and unmistakable flavor. A beloved Vietnamese classic, bò kho is hearty, aromatic, and deeply satisfying. And now, you

At PHO24®, we have always believed that food is more than something you eat. It is something you share. It is connection, comfort, and culture — served one bowl at a time. For over two decades, our mission has gone far beyond the kitchen. We want every guest who walks through our doors to feel warmth, joy, and a sense of belonging. That is what defines the PHO24 community . From our very first restaurant to our locations across Ho Chi Minh City and Da Nang, PHO24® has grown n

At PHO24®, we believe that a good bowl of pho is more than a meal — it is a moment of balance, nourishment, and comfort. In the middle of Vietnam’s fast-paced rhythm, where mornings begin early and evenings often stretch long, our bodies crave something simple and soothing. That’s where healthy pho  comes in: a warm bowl that brings harmony to both the body and mind. Pho has always been loved for its flavor, but its true power lies in how it makes you feel. Light yet satisfyi

At PHO24®, we have always believed that great pho should honor tradition while welcoming creativity. For more than 20 years, our signature 24-ingredient broth, slow-simmered for eight hours, has remained at the heart of who we are. But as Vietnam’s dining culture evolves, so do the tastes and lifestyles of our guests. That’s why we’re excited to introduce BLACK NOVEMBER – DOUBLE Tender – a refreshed dish that stays true to authentic Vietnamese flavors while offering modern tw

Vietnam is one of the world’s most vibrant travel destinations. Every day, thousands of visitors explore its history, landscapes, and delicious cuisine. Among all Vietnamese dishes, one stands above the rest as the symbol of warmth, tradition, and hospitality: pho . For more than 20 years, PHO24  has proudly served millions of bowls of authentic pho with trusted quality, consistent flavor, and top-tier hygiene standards. Today, we continue our mission by introducing a dedicat

When it comes to representing Vietnamese cuisine on the global stage, few names carry as much pride and authenticity as PHO24®. For over two decades, we’ve been sharing the soul of Vietnam’s national dish — pho — with the world. And in 2025, PHO24® took another proud step forward by joining VietRF 2025, Vietnam’s leading retail and franchise exhibition, held in Ho Chi Minh City. Our participation wasn’t just about showcasing food. It was about showcasing Vietnamese identity,

In Vietnam, food is more than nourishment — it’s connection. It’s how families show love, how friends celebrate, and how strangers become neighbors. Among all Vietnamese dishes, none embodies this spirit more perfectly than pho . At PHO24®, we often say that every bowl of pho tells a story — not just of flavor, but of togetherness. Pho is where warmth meets hospitality, where laughter rises with steam, and where culture comes alive one spoonful at a time. Pho: A Symbol of Vie

PHO24® – the leading Vietnamese pho brand – will officially participate in VietRF 2025, the largest international franchising and retail exhibition in Vietnam, taking place from October 30 to November 1, 2025 at SECC, 799 Nguyen Van Linh, District 7, Ho Chi Minh City. About the Event Join us at VietRF 2025 and discover how PHO24 is expanding across Vietnam and the world! Visit our booth to explore exciting franchise opportunities, meet our passionate team who will guide you e

Life moves fast. Workdays are long, families are busy, and finding meals that are both healthy and satisfying can be a challenge. Yet in the middle of the rush, one dish continues to bring calm, comfort, and nourishment: pho . At PHO24®, we believe that great food should fit naturally into modern life — not compete with it. That’s why our bowls are designed to nourish body and mind, providing the balanced nutrition you need without ever compromising on flavor. Whether it’s a

At PHO24®, we believe pho should make you smile. Every bowl is more than a meal — it’s a moment of connection, comfort, and joy. To us, pho is a celebration of everything pho represents: the taste, the culture, and the happiness that comes when people gather around this iconic Vietnamese dish. Pho: Vietnam’s Happiest Tradition Pho is the heart of Vietnamese cuisine. It’s the dish that brings families together in the morning, friends together at lunch, and travelers closer to