From Kitchen to Community – How PHO24 Spreads Happiness

At PHO24®, we have always believed that food is more than something you eat. It is something you share. It is connection, comfort, and culture — served one bowl at a time. For over two decades, our mission has gone far beyond the kitchen. We want every guest who walks through our doors to feel warmth, joy, and a sense of belonging. That is what defines the PHO24 community.

From our very first restaurant to our locations across Ho Chi Minh City and Da Nang, PHO24® has grown not only because of our flavors, but because of the moments we create — moments that bring people together, spark smiles, and nurture the spirit of Vietnamese hospitality.

Happiness Starts in the Kitchen

Great food begins with care. At PHO24®, our kitchen teams prepare every pot of broth with patience and pride. Our 8-hour simmering technique is more than a culinary process — it is a commitment to giving people something deeply comforting and consistently delicious.

When you combine beef bones, fresh aromatics, and our 24 traditional ingredients, what you get is not just broth. You get warmth. You get nourishment. You get the foundation of happiness that guests can feel from the first sip.

This love for craft is our first step in building community. When the kitchen is filled with intention, the dining room fills with joy.

PHO24® as a Gathering Place

Across Vietnam, pho has always been a social dish. Families gather around it, colleagues share it during lunch, and friends meet over it to catch up on life. PHO24® restaurants build on this timeless tradition by offering clean, modern, welcoming spaces where everyone feels at home.

Whether it is a group of students sharing a late-night meal, a family enjoying Sunday lunch, or tourists discovering their first real taste of Vietnamese pho, our restaurants are designed to bring people together.

The PHO24 community is built table by table, bowl by bowl, moment by moment.

Small Acts, Big Happiness

Sometimes happiness comes from the smallest gestures. A warm greeting at the door. A bowl delivered with care. A friendly recommendation for first-time visitors. A clean, bright dining room where families feel safe.

At PHO24®, these small details are part of our culture. Our teams are trained to deliver genuine hospitality — to make every guest feel seen, welcomed, and appreciated.

This is where community grows: not from big events or campaigns alone, but from everyday kindness.

Serving Locals, Welcoming the World

The PHO24 community stretches far beyond our regular guests. Every day, we welcome visitors from across Vietnam and around the world who want to experience authentic Vietnamese pho in a clean, reliable setting.

For tourists, PHO24® becomes a trusted introduction to Vietnamese cuisine. For expats, we are a taste of comfort. For locals, we are a familiar place that feels like home.

By serving diverse guests with the same authenticity and care, we help share Vietnamese culture — its warmth, balance, and hospitality — with the world.

Giving Back Through Food

Food brings joy, and joy should be shared widely. From supporting neighborhood activities to participating in cultural celebrations, we believe a leading food brand must contribute to the well-being of the communities that support it.

Every event, every shared meal, every connection made through pho strengthens our identity as a brand that cares not only about flavor, but also about people.

PHO24: A Community Connected Through Moments

When people think about PHO24®, they often remember the taste of the broth — but they also remember the laughter, the conversations, and the feelings that accompany each meal.

A bowl of pho becomes the center of:

• Morning routines

• After-school family dinners

• Weekend meet-ups

• Tour group bonding

• Quiet moments of comfort

• First dates

• Travel experiences

These moments form the heart of the PHO24 community. They show us that happiness does not need to be complicated — it can be as simple as a warm bowl shared with someone you care about.

Spreading Joy Across Vietnam

From bustling Ho Chi Minh City to the coastal charm of Da Nang, PHO24® has become part of everyday life in Vietnam. Each location reflects the same mission: to offer authentic pho with consistent quality, modern comfort, and heartfelt hospitality.

No matter where you are, stepping into PHO24® feels familiar — because community does not change with geography. It grows with every guest we meet.

FAQs

1. What does the PHO24 community represent?

A culture of connection, kindness, and shared moments built around authentic Vietnamese pho.

2. How does PHO24 spread happiness?

Through warm service, consistent quality, and clean modern spaces that bring people together.

3. Is PHO24 involved in cultural or community events?

Yes. We participate in local initiatives and activities that support and celebrate the communities we serve.

4. Why do tourists and locals both choose PHO24?

Because our restaurants offer authentic flavor, trusted hygiene, and welcoming hospitality across Vietnam.

Happiness Shared, Happiness Multiplied

At PHO24®, happiness begins in the kitchen — but it grows in the community. Every bowl of pho is an invitation to slow down, connect, and enjoy the moment. Every smile from our staff, every shared table, every returning guest shows us that food has the power to lift spirits and bring people closer.

From our kitchen to your table, to the communities we proudly serve, PHO24® remains committed to spreading joy — one bowl, one moment, one connection at a time.