Franchise with PHO24: A Safer F&B Investment Trend in Vietnam

Vietnam’s F&B market continues to grow, but competition is intensifying. Rising ingredient costs and rental expenses are placing increasing pressure on independent operators. According to the Q3/2025 Vietnam F&B Report published by Kamereo, self-operated restaurants face growing operational risk in this environment.

Against this backdrop, franchise with PHO24 has emerged as a safer F&B investment strategy by leveraging an established brand and a proven operating system.

Franchising allows investors to reduce risk, capitalize on a trusted F&B brand, and operate under a standardized model supported by centralized marketing and operational expertise.

Franchise with PHO24 offers investors a lower-risk entry into Vietnam’s competitive F&B market. Backed by standardized operations, strong brand recognition, centralized marketing support, and consistent consumer demand for pho, PHO24 provides a structured pathway for sustainable and scalable restaurant growth.

Overview of Vietnam’s F&B Franchise Market

The Q3/2025 Vietnam F&B Report indicates that 57.9% of businesses recorded an increase in delivery orders, reflecting stable consumer demand.

Notably:

• Nearly 70% of diners spend under 300,000 VND per meal

• Restaurant-format businesses account for the largest share in market structure

• Online advertising represents 36.7% of customer acquisition channels

These insights highlight continued opportunity for reputable restaurant brands—particularly in the pho segment, which serves as Vietnam’s national dish.

In this context, choosing to franchise with PHO24 aligns with current consumer behavior and market dynamics.

Why Franchise with PHO24 Is a Lower-Risk F&B Strategy

1. Reduced Brand Risk

Building a restaurant brand from zero requires significant capital, time, and trial-and-error learning.

When you franchise with PHO24, you operate under a brand that already benefits from:

• Established customer loyalty

• Strong brand recognition

• Clear positioning as a leading Vietnamese pho chain

• Consistent national marketing presence

Brand equity directly impacts customer acquisition, credibility, and revenue ramp-up speed.

2. Standardized Operational System

A core advantage of franchising is operational structure.

To franchise with PHO24 means gaining access to:

• Standardized recipes and preparation procedures

• Controlled quality systems

• Professional staff training programs

• Optimized cost management frameworks

This structured approach enables:

• Cost optimization

• Quality consistency across outlets

• Reduced operational dependency on individual chefs

• Scalability across multiple locations

Standardization is essential in an environment where ingredient costs remain volatile.

3. Centralized Marketing Support

The Q3/2025 report shows online advertising accounts for 36.7% of customer acquisition. Independent operators must manage this expense alone.

When you franchise with PHO24, you benefit from:

• Centralized brand campaigns

• National-level communication strategies

• Unified brand messaging

• Marketing efficiency at scale

This reduces marketing trial costs and improves return on promotional spending.

PHO24: A Proven F&B Franchise Case Study

PHO24 represents a successful example of structured F&B franchising in Vietnam, built on:

• A standardized 24-ingredient signature recipe

• Consistent brand identity across locations

• Clear positioning as a national pho brand

• International expansion strategy

Learn more about the brand’s development journey here:👉 From Heritage to National Pho Brand – PHO24’s Winning Strategy

PHO24’s disciplined approach reinforces its authority as a leader in Vietnamese pho and supports long-term investor confidence.

Long-Term Growth Potential of Franchising Pho

Consumer trends increasingly favor reputable brands with consistent quality.

Pho presents strong long-term potential because:

• It is Vietnam’s national dish

• It appeals across demographic segments

• It is operationally suitable for standardization

• It supports multiple dayparts, including breakfast, lunch, and dinner

For investors seeking a lower-risk F&B pathway, to franchise with PHO24 offers strategic alignment with both market demand and operational structure.

Explore partnership details here:👉 Business Opportunity as a PHO24 Franchise Partner

A Structured Approach to F&B Investment

Vietnam’s F&B sector remains attractive, but independent restaurant models carry increasing uncertainty.

To franchise with PHO24 is to choose:

• Brand-backed stability

• Operational standardization

• Marketing system support

• Sustainable growth positioning

PHO24 welcomes qualified partners seeking a disciplined, long-term investment strategy within Vietnam’s evolving restaurant landscape.

Frequently Asked Questions

1. Is franchising suitable for new investors?

Yes. Franchise models with strong operational support—such as PHO24—are designed to assist both experienced and first-time investors.

2. What is the biggest risk of opening an independent restaurant?

The absence of brand recognition, lack of standardized processes, and difficulty controlling costs are major risk factors.

3. Why is pho a strong business opportunity?

Pho is Vietnam’s national dish, with consistent year-round demand and broad consumer appeal across segments.

4. How can I franchise with PHO24?

You can register your interest and receive detailed consultation via PHO24’s official website partnership page.